For sale is an original 1920s era Advertising Recipe Booklet from HELLMAN’S BLUE RIBBON MAYONNAISE. This item would have originally included a calendar attached to the bottom. This item is in overall fair condition. The colors for the featured Blue Ribbon Mayonnaise Jar are vivid. The illustrated recipe booklet is 19 pages in length and includes many different salad recipes, including “Topsy-Turvey Salad”. Booklet pages are crisp. The calendar measures 9 1/2 inches by 4 1/4 inches. A rare eye-popping advertising collectible from an iconic American brand.
In 1903, Richard Hellmann emigrated from Germany, to New York City, where in August 1904 he married Margaret Vossberg, whose parents owned a delicatessen. In mid-1905, he opened his own delicatessen at 490 Columbus Avenue, where he developed his first ready-made mayonnaise, dished-out in small amounts to customers. It became so popular that he began selling it in bulk to other stores, constantly improving the recipe to make it avoid spoilage longer. In 1913, he built a factory to produce his mayonnaise in even greater quantities, and began selling it under the name Hellmann’s Blue Ribbon Mayonnaise. In May 1914, he simplified the label from three ribbons to a single blue ribbon, and trademarked it along with the name “Blue Ribbon Mayonnaise”. In 1922, the first Hellmann’s mayonnaise cookbook was published by Behrman in Chicago.