For sale is an original 1949 ARM & HAMMER RECIPE BOOKLET entitled “NEW FASHIONED OLD FASIONED RECIPES” published by Church & Dwight Company. This 18-page booklet contains recipes that range from Aunt Belle’s Brown Bread and Plantation Waffles. This booklet is complete with no tears. The covers are like new and crisp. There is some minor soiling with some of the interior pages. Booklet measures about 6 inches by 4 1/2 inches. A nice advertising collectible for that Arm & Hammer enthusiast, baker, or vintage recipe booklet collector.
Arm & Hammer is a registered trademark of Church and Dwight, an American manufacturer of household products. The logo of this brand is a muscular arm holding a hammer. Originally associated only with baking soda and washing soda, the company began to expand the brand to other types of products in the 1970s. The Arm & Hammer logo dates back to the 1860s. James A. Church ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.