For sale is a very comprehensive COCA COLA COLLECTIBLES PRICE GUIDE. This book is the 10th edition of Petretti’s infamous Coca Cola guide that was published in 1999. This massive guide is 648 pages in lenght. An invaluable encyclopedia of coke collectibles. Book is complete and in excellent condition with no tears or stains. There are many different coca cola guides but Petretti’s is the best.
This edition was expanded to include 6,000 photos (324 in color) of the most desired Coca-Cola memorabilia. The guide discusses Coke collectibles as investments, traces the history of advertisements and promotions, describes the evolution of the Coca-Cola logo, and identifies celebrities who have appeared in Coke ads. The new “Petretti numbering system” gives buyers and sellers a standard way to identify the exact collectible they want to buy or sell. The detailed index helps to quickly locate any item by type. In the image identification system index, simply look up the Petretti number and get the exact page where the item is located.