Vintage Original LIFEBUOY SOAP Bars Lot & Pin Back Advertising


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For sale is a collection of vintage unused LIFEBUOY bath SOAP bars in original packaging. All show significant wear consistent with their age. Packaging is stained and frayed but all graphics are clearly legible.

Lifebuoy was introduced by Lever Brothers in 1895 in England. Originally a carbolic soap containing phenol, different varieties were later introduced without the medicinal carbolic smell, such as the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty Refresher in 1966. Lifebuoy was one of the most popular soaps in the US from 1923 to the mid-50’s, when perfumed soaps took over the market. It was well known for its red and yellow packaging, red color and octagonal shape, as well as its carbolic aroma. Lifebuoy is no longer produced in the US.

When the Philadelphia Phillies played at the Baker Bowl during the 1920s, an outfield wall advertisement for Lifebuoy stated, “The Phillies use Lifebuoy”. One night a vandal added, “And they still stink”. It is the bar-soap used in the 1983 movie A Christmas Story by the main character Ralphie and his family. After his mother washes his mouth out with Lifebuoy for swearing,

LIFEBUOY HEALTH SOAP with yellow border – WWII era packaging, box is in great condition. Made by Lever Brothers Co, Cambridge, MA. Back of box has great cartoon graphics. Grandma boasts that Lifebuoy took care of her “B.O.”. TMI, grandma.

LIFEBUOY HEALTH SOAP (all red box) – I believe this box predates WWII. Box is in good condition but frayed on the edges.

LIFEBOUY HEALTH SOAP (pink box) – 1950s era soap. company changed their product to add fragrance to suit changing consumer tastes.

LIFEBUOY PINBACK – This is a Vintage 1920’s Lifebuoy League of Health Guards Advertising Pin, Pinback, or Button. It measures 3/4″ in diameter.


Weight 1.5 lbs
Dimensions 11 × 10 × 10 in