Vintage DIAMOND FARM DIARY MILK BOTTLE – Norfolk, Virginia

$24.99

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For sale is a scarce, vintage quart size DIAMOND FARM DIARY MILK BOTTLE made by C. S. and C. D. MARR DIAMOND DAIRY FARM, Norfolk, Virginia.  Unusual ribbed bottle is in excellent condition with embossed lettering that reads: “ONE QUART LIQUID – DIAMOND FARM DAIRY – C.S. & C.D. MARR – NORFOLK, VA. – REGISTERED”. The bottle is marked “104 B 31”.  Bottle measures 9 1/2 inches tall and 3 7/8 inches diameter. This bottle is believed to date to the 1930s. A great addition to your milk bottle collection!
One thing unique to dairy bottles is that they were reused many times.  This was probably due to the fact that milk had a short shelf life. The consumer only needed the bottle for a couple weeks and milk was only sold locally. A United States Department of Agriculture Survey in the early 1900’s found that the average life span of a milk bottle was 22.5 trips with a range from 6 to 60 trips. The need to reuse milk bottles and prevent their theft by competing dairies drove the name for companies to brand their bottles. As a result, today, vintage milk bottles make great advertising collectibles.
In the early 1900s, many dairies used plain bottles and identified their product with milk caps stating their name. However these bottles were impossible to identify and easily stolen by competitors. One solution was to have a milk bottle made with the dairy name embossed on the glass. One way to do this was to use a generic mold with a round insert or slug plate that had the dairy’s information on it. All of the dairy’s information had to fit in this round slug plate on the front of the bottle. The slug plate on a quart bottle was usually just over three inches in diameter.
Beginning in 1933 a form of silk screening was introduced to put colored labels on milk bottles. The colored label was actually a mixture of lead, silica and borax fused to the glass at a temperature of 1200 degrees Fahrenheit for a period of four hours. Initially it cost slightly more for colored milk bottles compared to embossed ones. Later, it became cheaper and faster to use colored label milk bottles rather than cutting the new molds needed for embossed milk bottles. It also made the labels much more prominent against the white background of the
milk. Some dairies felt that these brightly colored milk bottles reduced the temptation of other dairies to steal and reuse their milk bottles.
Weight 3.5 lbs
Dimensions 11 × 6 × 6 in

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