For sale is a vintage MOXIE SODA POINT OF SALE PLACARD. This two-sided color heavy cardboard placard features a pharmacist pointing towards to grab your attention. The sign has a draw string so the placard can be tied to a ceiling fan or light drawstring. This rare advertising probably dates to the 1940s. This sign measures about 6 1/4 inches long. A great advertising or soda collectible.
Moxie originated as a patent medicine around 1876 by Dr. Augustin Thompson in Lowell, Massachusetts. Thompson claimed that it contained an extract from a rare, unnamed South American plant, which had supposedly been discovered by a friend of his, Lieutenant Moxie, who claimed it was effective against “paralysis, softening of the brain, nervousness, and insomnia.” Moxie was first sold as a Nerve Tonic and then just as a beverage.
In 1906, Moxie started using the pointing Moxie Man/Guy in Moxie adverts, The pointing man is reminiscent of the “I Want You” Uncle Sam Army posters used to recruit men during World Wars I and II. The Moxie man became one of the most recognized promotional icons of all time. Looking to stay current, in the early 1960s, the Moxie Guy was tweaked to look a bit more like Frank Sinatra.
