For sale is a rare early 1900s CALUMET BAKING POWDER NOTEBOOK. This original Calumet advertising promotional item features a boy and his dog listening to their homemade tube radio. The cover also features the weird calumet kid and iconic Calumet baking tin. This particular notepad was handed out by J.H. Willis Store, Lignum, Virginia. The cover has significant wear and pencil marks. The name on the cover of the notebook is “Margaret Willis”. The interior pages are also written on and most pages contain a household shopping list. Notebook measures 8 inches by 10 inches. A great advertising collectible.
Calumet Baking Powder Company was an American food company established in 1889 in Chicago, Illinois, by baking powder salesman William Monroe Wright. His newly formulated double-acting baking powder took its name from the French-derived word for a Native American peace pipe given to the lands now known as Calumet City, Illinois. Wright’s company adopted an Indian head as its trademark, an image not dissimilar to that later used by the Chicago Black Hawks ice hockey team. In 1929, William Wright sold out to General Foods and Calumet Baking Powder became one of its many name brands.