For sale is a 1953 LIFE MAGAZINE with cover photo depicting PRESIDENT DWIGHT EISENHOWER’S INAUGRATION. This magazine is in very good condition and complete but the cover is coming loose from the spine. This magazine originally sold for 20 cents. The large magazine is complete with all 104 pages. The magazine size measures 14 inches by 10 1/2 inches. A great 1950s ephemera collectible.
Beside Eisenhower’s inauguration, this issues include other interesting news stories such as: A story about how an irradiated rat grows fangs. Lucille Ball’s TV baby arrives with real baby. A photo essay on the comeback of big families, that depicts the family life of Bill and Phoebe Anne Perkins of Joplin, Missouri, and the family of Hank and Mrs. Young of Pennsdale, Pennsylvania. A feature on painter Georges Rouault, with 6 pages of color images. A pictorial of new automobile models and innovations. The best article is the story about the cat who decided to climb a tree and has lived there continuously for over five years.
Magazine has great adverts including: Full page color Old Forester whisky ad. A full page color Kotex ad with prettiest black and white day dress. Charming full page color Zippo lighter ad with man with kiss marks. A full page color Lord Calvert whiskey ad with Mr. Chas. F. H. Johnson, Jr. and his race horse Sleipner. A full page color Coffee ad for the Pan-American coffee bureau. A full page color Stokely’s catsup ad. A full page pink Gibson valentines cards ad.
Life was published weekly from 1883 to 1972, as an intermittent “special” until 1978, and as a monthly from 1978 until 2000. During its golden age from 1936 to 1972, Life was a wide-ranging weekly general-interest magazine known for the quality of its photography. Life became the first all-photographic American news magazine, and it dominated the market for several decades. Possibly the best-known photograph published in the magazine was Alfred Eisenstaedt’s photograph of a nurse in a sailor’s arms, taken on August 14, 1945, as they celebrated Victory over Japan Day in New York City.