1920s Framed LIFEBUOY Soap Advert


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For sale is a framed vintage 1920s era LIFEBUOY Soap Advert. The full color ad features a mother gardening with her children. Frame measures about 11 inches by 14 inches. There’s no better way to class up your home than to display a fine toilet soap advert with your vintage decor.

Lifebuoy was introduced by Lever Brothers in 1895 in England. Originally a carbolic soap containing phenol, different varieties were later introduced without the medicinal carbolic smell, such as the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty Refresher in 1966. Lifebuoy was one of the most popular soaps in the US from 1923 to the mid-50’s, when perfumed soaps took over the market. It was well known for its red and yellow packaging, red color and octagonal shape, as well as its carbolic aroma. Lifebuoy is no longer produced in the US.

When the Philadelphia Phillies played at the Baker Bowl during the 1920s, an outfield wall advertisement for Lifebuoy stated, “The Phillies use Lifebuoy”. One night a vandal added, “And they still stink”. It is the bar-soap used in the 1983 movie A Christmas Story by the main character Ralphie and his family. After his mother washes his mouth out with Lifebuoy for swearing.

Weight 2.5 lbs
Dimensions 15 × 12 × 3 in